Welcome to the new look Mindfuture. Still global, but now with our efforts entirely centred on the customer journey through our holistic approach towards the creation of meaningful digital ad campaigns within esports and gaming.
Our vision is to partner with brands that care about the environment and help them to communicate their values to the new audiences of the future.
To move forwards, we should first take a brief look back. Mindfuture World began in the world of traditional sports. Throughout the 2010s, the company became renowned for its work in on-site marketing activations as some of the biggest live sporting events.
From traversing the slopes at the Ski Jumping World Championships, to basking in the Spanish Sun at La Vuelta, to hopping across Europe to set up interactive fan experiences for the European Football Championships.
Activating in the sporting arena was exciting, but we noticed a change in the market. Young people are more interested in gaming and esports than traditional sports – so we moved to add those two aspects to our portfolio in 2017.
Almost five years later, and it’s time to complete the transition that’s been ongoing since then. Mindfuture Gaming represents our full commitment to becoming the premier esports and gaming advertising agency. We will continue to serve our partners with the highest quality campaigns in the esports and gaming industry, but now with a renewed focus exclusively on the market we’ve been operating in for the last few years.
Our name and appearance is not the only thing that is changing in 2022.
Our proprietary ad-tech platform is getting a revamp as well, allowing us to do more than ever before. Our technology specialises in placing brand campaigns directly within live broadcasts – and gathering data in real-time to feed back to brands. Despite regular updates to our technology since it’s launch in 2019, we decided that for 2022 we wanted a major upgrade. Keep your eyes out for more news on that very soon.
In more exciting news, we have also entered into a strategic partnership with one of the leading marketplaces for in-game items and NFTs. This will allow us to enhance our offering to include vastly more interactive and engaging campaigns, with viewers able to engage with the brands directly through the use of NFT technology.
Our CEO – Filip Gorski – released the following statement on the launch of Mindfuture Gaming:
“We are looking to make a statement in 2022 that Mindfuture is the leading all service agency in esports and gaming for both brands and content creators. The upgrade to our own technology and our new strategic partner ensures that we stay at the forefront of this market and on the cutting edge of technology in this industry.
In 2021, the company achieved 5x revenue growth year-on-year, and in 2022 we expect to continue, or improve, on this trend.
Our focus at the start of the year is to expand our operations in both the U.S and MENA regions. To assist with this, we have opened an additional office in Los Angeles and expanded our office in Barcelona.
On top of that, we continue to optimise our team and add more new faces. To launch 2022, I’d like to congratulate Aaron Peskett for his promotion to Campaign Director, and Assil Dayri to Sales Director. They – and the rest of our incredible team – continue to have my full support.
We are set up to enjoy an incredible year, and we strive to continue to deliver best-in-class service to all of our partners.
Thank you to everyone at Mindfuture, and every one of our clients throughout the years. We look forward to working with you in 2022.
Welcome to Mindfuture Gaming. The future of marketing and advertising in esports and gaming.
To learn more, or to set up a consultation and find out how we can benefit your business, please contact our Sales Director, Assil Dayri.