Why Should Gamers Exploit Digital Marketing?
Traditional marketing techniques no longer have the reach they used to, whilst the digital marketing techniques necessary to engage with your target audience in gaming are evolving all the time. In this quick guide, we’ve broken down the 5 major types of digital marketing you should familiarise yourself with, as well as the 7 top benefits both content creators and brands can enjoy by mastering the art of digital marketing.
Top 7 Benefits of Digital Marketing for Gamers and the Gaming Industry
You’ve learned a little about the types of digital marketing techniques you should employ, here’s a look at why you should exploit them. We’ve broken these top 7 benefits of digital marketing into two categories: gamers, and brands.
- Diversifies Your Content Portfolio
- Keeps You Relevant
Helps Potential Fans Find Your Stream More Easily - Can Help Kickstart Your Influencer Career
- Extends Reach Directly to Target Demographic
- Gamer Influencers Get Higher Conversion Rates Gaming
- Marketing Campaigns Are Flexible and Affordable
It’s Easy for Any Brand or Creator to Exploit Digital Marketing
5 Types of Digital Marketing for Gamers and the Gaming Industry
Search Engine Optimization (SEO)
Search Engine Optimization is the process of making your streaming channel, website, social pages and campaign articles as easily accessible as possible, to as many people as possible, by optimising them for search engines like Google to find.
To do so, make sure you research relevant keywords for your niche and include these in your bios, and any other copy. Also make sure whatever you write or produce is original, insightful, helpful, factual, and formatted so that it’s kind on the eye. All of these things will help you rank higher on SERPs (search engine results pages).
Social Media Campaigns
Any gamer looking to make it as a content creator and influencer in the gaming industry should absolutely be exploiting social media marketing. One of the key processes of digital marketing is called funnelling, which is where you essentially drive your target audience – with some carefully curated posts – toward engaging with you and your brand. In order to drive up your CCVs and stats on streaming platforms like Twitch, we would 100% recommend building a solid presence on non-gaming-centric social media platforms (like Instagram and TikTok) at the same time.
Content Marketing
As a gamer, or a brand looking to engage with gaming audiences, content is king. You know this already, of course, but what you might not realise is the value of sharing other people’s UGC (user-generated content). Gaming has always been about community, and remains so to this day. The most successful brands in gaming, as well as individual creators, are those who recognise, respect, and engage with the community around them. Share posts, articles, tweets, and clips from other influencers and individuals whose style you like and who you’d like to engage with more. Your audience will respect it, and will begin to see you as a source of useful and interesting information and content, outside of the stuff you produce on your own.
Video Marketing
Gaming, by its very nature, is in essence video. As streamers, we share live videos of ourselves playing our favourite games and watch the videos of others. It is important to go further than this, however, in order to master digital marketing and enjoy all of the benefits which we’ll come to talk about in just a moment. Make sure to capitalise on the funniest, most epic and iconic moments of each stream by clipping them and sharing them elsewhere, on YouTube, Twitch, Instagram and TikTok (whilst employing your newfound SEO skills to get the content seen by as many people as possible).
Influencer Marketing
That’s you! Or, if you’re a brand marketer reading this, that’s who you want to contact! Many of us hold the erroneous belief that an influencer is a celebrity or social media star with tens, or even hundreds of thousands of followers, who can exert “influence” over their audience. Truth is, however, that we’re all influencers. We influence the decisions and opinions of our friends and families. The digital gaming community and digital marketing come into play when we monetize these micro circles of influence, by using our platforms as gamers to advertise a particular product or service to our followers (even if they only number in the few dozen!).