HyperX | UK, U.S, Germany, Sweden, Denmark, Norway
HyperX partnered with Mindfuture to promote a series of products within the gaming and esports scene across a variety of regions – Including The U.S., UK, Germany, and Nordics.
The campaign centred around HyperX gaming keyboards and mechanical key switches. In a two-pronged approach, we focused our campaign on both education and promotion.
Creators on the campaign were sent keyboards with their chosen key switches and instructed to educate viewers on the benefits of HyperX switches, as well as promoting specific keyboards.
With a mixture of in-stream activation and specific content pieces placed by our creators onto social media such as Twitter, Instagram, and TikTok, we quickly got the word out to gamers that HyperX is the place to go if you want to find high-end, cutting edge, and customisable equipment.
Our hybrid campaign focusing on both education and promotion delivered directly in the way that we anticipated. Viewers and fans enjoyed the content pieces and loved hearing the streamers talk about their key switch configurations during the broadcast.
HyperX has since engaged Mindfuture once again to build a campaign promoting another of their products, this time in the audio sector.