Huel

Huel

Poland, United Kingdom, United States, Germany, France, Sweden, Japan

{:en}{:en}Huel is nutritionally complete food. Every Huel meal contains a balance of all 26 essential vitamins and minerals, protein, essential fats, carbs, and fibre.

Huel is made from plant-based sustainable ingredients like oats, pea, rice, flaxseed, coconut, and sunflower, and it is available in a range of six products: Powder, Black Edition, Complete Protein, Hot & Savoury, Ready-to-drink and Bars.

Our collaboration and campaigns with Huel are ongoing. We have been working to promote a variety of products in several markets around the world since late 2020.

The focus has been on engaging the gaming and streaming audience with the right messaging, showcasing Huel in the hands of key influencers, and driving traffic and sales. We have achieved this by collaborating with influencers on Twitch, Youtube Gaming, Facebook Gaming, Instagram, Twitter, and TikTok. Demonstrating how the product can benefit gamers, and showing exactly how it can be utilised in their day-to-day lives.

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Results

Thus far, we have delivered Huel advertisements to over 22 million viewers across the entire campaign.

In late 2020, Huel was completely unknown to the wider gaming and streaming audience. Members of that audience were more likely to utilise less healthy methods of getting quick an easy meals, such as fast food, caffeinated powder-drinks, and even by simply skipping meals in favour of snacks.

Our move to position Huel as the simple, easy, and cheap alternative to fast food resonated with gamers across all markets. We implemented key taglines such as “Stay in the Game with Huel” to highlight Huel’s position as a tool in the gamer’s arsenal to keep them well fed and healthy, without having to spend time in the kitchen cooking up dinner.