Case study

KFC | Poland

The campaign

Global fast-food brand KFC was looking to spread awareness and increase sales from the use of their delivery option in Poland. The localized campaign would include vouchers and promotions to encourage customers to order online.

We designed a campaign for KFC that would see them utilizing both Pay-Per-Click and Pay-Per-View, with creators both promoting the KFC brand, as well as offering specific promotions, deals, and discounts for their viewers.

1000000

Ad views

5.2%

CTR

KFC

25

Creators

50000

Qualified clicks

Results

25 different content creators worked on the campaign, ranging in popularity from 100 viewers to 5,000 viewers concurrently.

Initially planning for the campaign to last for three weeks, the goals were instead met after just 12 days, achieving 50,000 in-market clicks, along with 1,000,000 total ad views.