Case study

Kaspersky Gaming Mode | Germany, Brazil, & United States

The campaign

Renowned cyber security brand, Kaspersky, released their latest internet security suite, complete with a “Gaming Mode”. They came to Mindfuture looking to raise awareness and drive subscriptions amongst gamers – with a limited time offer of 50% per subscription.

Alongside a Pay-Per-Click campaign, with target markets in the UK, The U.S, and South America, we also worked with Kaspersky to create custom jerseys for specific influencers to wear while broadcasting, adding another element to their campaign, and giving the company a little more authority and appreciation amongst creators.

300000

Ad views

5%

CTR

Kaspersky

50

Creators

20000

Qualified clicks

Results

Within two weeks, the campaign racked up 300,000 views across U.S., Germany, and Brazil. The three markets also generated 20,000 clicks. The campaign saw an average Click-Through-Rate of over 5% across all markets.