Huel is the nutritionally complete meal that comes cold or hot. The company was looking to make its entrance into the gaming and esports space within the UK and Poland.
We ran a campaign that focused on real stories and giving influencers the chance to try Huel for themselves before promoting it to their audience. We sent out several “care packages” to our key influencers to show them that the product really does work for streamers and gamers alike.
On top of our custom animations, banners, and in-stream activations, we also activated a number of creators on social media for posts and giveaways.