At 21 years old, I was working for one of the London advertising agencies. Pretty normal, nothing crazy. Stable, secure…boring.
It didn’t take long for me to realise that working for someone else wasn’t for me. I reached a point where I felt the need to go out and build something of my own.
That is the beginning of Mindfuture. It’s not that exciting, there was no “eureka” moment or anything, it was just something that I had to do.
Back then it was all about sports marketing. Activating at events like the European football championships, La Vuelta, Tour De France, Ski Championships. Maybe I’m showing my age here, but there wasn’t quite as much digital activations!
I enjoyed sports, and I still do, but gaming has always been something that I was interested in, and wanted to work in.
When I was younger, it was all about Starcraft and Quake. I grew up in Poland and we lived in a big apartment building, there must have been 20 or 30 kids in the same building, so there was always someone to play with.
We actually set up our own internal network so that we could all play against each other. I don’t want to brag too much, but I was pretty good at Starcraft. That was the game where I could beat anyone.
I didn’t even have a main race in the game, I could play with Terran, Zerg, or Protoss, no worries!
I wasn’t quite so good at Quake 2, but I still enjoyed playing it with everyone.
Sadly, when I moved to the United Kingdom to study, I lost touch with gaming. I’m sure many people know how it goes – you start to study, get a job on the side, start going out with your friends, and suddenly there is no more time. As I got older and started my family I got more and more into racing, which is something I do with my son now as well. it left much less time for games.
Mindfuture is really what brought me back into enjoying video games and the culture surrounding this industry. I remember signing the first gaming deal – with Vivid Games in Poland – and feeling that excitement coming back.
To be honest, that first deal didn’t go as well as I hoped. It wasn’t a failure, but I knew that Mindfuture needed to adapt and grow if we were to embrace this new landscape. It wasn’t about Starcraft and Quake on internal severs anymore, but huge tournaments, brand new games, all played on Twitch and Youtube.
It was a different scene entirely from the one I had left behind over a decade ago.
Initially, I reached out to some people in Poland. I was looking for people who knew the esports and gaming space, and who could help us transform Mindfuture. That’s how we got in touch with Alex Gryn, who has since become our Chief Business Development Officer, and the co-founder of our adtech platform – Fluuid.
Alex also introduced us to his brother – Robert Gryn – who went on to become an co-owner in Mindfuture. He’s been fantastic for the development of the company.
That is really when this “interest” in the gaming industry started turning into “success”.
It’s exciting to me that I can bring my experience in the traditional sporting world, and the world of sales, to this esports, gaming, livestreaming space. The appeal of Twitch is clear to me, unlike some other people around my age. It’s something that I can sit down and do when I have the time – although when you run a business and have a family, it can be difficult to get that time!
People have an appetite for live content now. Back in the day if you wanted to see something live, you had to physically go to the show and sit in the audience. Now, you can get live content from anywhere in the world, at any time of the day. You can watch someone walking around South Korea, and then in one click you’re in the U.S.A watching someone play Valorant. And it’s all live.
Now that I have the right people surrounding me in the company – the people who really understand this industry and all the nuances and details – Mindfuture has taken off to a new level.
We’re ready for the growth of gaming and streaming and content creation in a way that a lot of companies aren’t. It’s going to blow people’s minds.
Honestly, I look at something like Ready Player One and think “Why couldn’t that be us in 10, 20, years?”
Anybody who isn’t part of the industry right now is going to kick themselves when they look back in the next few years. This industry is just warming up, and it hasn’t even reached 10% of its potential.
People often ask me when I’m at events or talking with clients on the phone: “Filip, why should my company be involved in games, in esports? We already have ads on TV, we sponsor a sports team…what’s the point?”
It’s hard not to laugh sometimes, there is no “should” anymore, they must!
Any company that wants to survive must embrace this industry with open arms. To the young people entering adulthood now, Facebook is even outdated to them! They’re on Twitch, Youtube, TikTok…and probably another new platform that we haven’t even heard about yet.
You have to always be learning and adapting to what the new trends are, and if you can’t keep up, you will be left behind.
And that’s what we do here at Mindfuture. We will not be left behind.